MSN Music: Product launch

MSN Music is the home of live music on the internet; that was the compelling message which MSN wanted to communicate to advertisers and media buyers.
 
What makes MSN Music so special is the access it gives users to live gigs by top international recording artists like Kylie Minogue and Beyonce. More case studies.
 
 
We recommended that a unique video be created to generate
energy and communicate the important marketing mesages.
 
Using a mixture of live coverage and web page impressions, we 
created a stunning video programme to support the launch.