Yellow Spanner

The brief was to produce an event to engage an audience of Microsoft technology engineers around the themes of innovation and teamwork. We recommended the theme 'The Next Frontier'.

 

We suggested Professor Colin Pillinger as the guest speaker and anchored the event messaging around the inspiring story of the Mars probe 'The Beagle 2', the robotic laboratory designed to search Mars for signs of past or present life.

 

A  team of Microsoft presenters communicated the key business messages supported by high impact PowerPoint graphics inspired by close-up pictures of the mysterious planet.

 

Live demonstrations of new products helped build momentum around the innovation theme and to add energy and pace, a set of specially prepared videos were played to the audience including an imaginative opening video designed to add a sense of mystery and excitement. More case studies.